Articles

Not All SEO is Created Equal

Not All SEO is Created Equal

Search engine optimization (SEO) is a phrase very well known in the business world. What was once considered an optional marketing tactic for technologically driven businesses is now a fundamental practice for any company attempting to reach new clients. Despite all this...

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The Trend Forecast for Digital Marketing in 2020

The Trend Forecast for Digital Marketing in 2020

It’s official — the 2010s are over and we have begun our journey into the 2020s. As always, the mark of a new year is a time for reflection and while companies develop their marketing strategies in the ensuing months, it is vital that one looks back at their past for...

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Does My Website Need an Update or a Complete Overhaul?

Does My Website Need an Update or a Complete Overhaul?

It‘s a dilemma every car owner has experienced at some point in their life: do I keep putting time and money into the used car I’ve driven since college, or do I sell it for what it’s worth and invest in a newer car with a sleek design and modern features? Every company...

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How to Tell If It’s Time to Rebrand

How to Tell If It’s Time to Rebrand

Nothing is in-style forever, and that’s especially true for brands. Whether it’s grown far larger than it originally planned to, or if it’s failed to stay trendy despite its best efforts, every brand will need a revamp at some point. A rebrand can infuse your marketing...

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The Value of PPC: Getting Found in Search

The Value of PPC: Getting Found in Search

A special feature of the internet as a result of society’s entrance into the digital age is the level playing field it creates for companies — regardless of their size, age or industry — to be found and recognized online. Digital marketing techniques provide the...

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The Importance of a High-Functioning Website

The Importance of a High-Functioning Website

As much as one may hate to admit it, first impressions really do matter. So when it comes to your digital presence, it’s not just a good idea to have an attractive, functioning website — it’s essential. Twenty years ago, first impressions in business were determined by the...

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Social Media and SEO: Forever Intertwined

Social Media and SEO: Forever Intertwined

While it might’ve been easy to think about SEO and social media as two distinct things a decade ago, it’s nearly impossible to do the same now. To succeed in the mastery of both, one can no longer treat them as individual and must recognize social media’s dominating...

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A Business Opportunity Achieved with Digital Solutions

A Business Opportunity Achieved with Digital Solutions

Below is an example of how Cross Dot Digital & Creative aligns digital marketing solutions with business goals. This offers some context to our approach with client partnerships in the online digital marketing area of our agency.  A client in the hospitality industry...

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Using Social Media Marketing to Grow Your Business

Using Social Media Marketing to Grow Your Business

Statistica, a leading provider of market and consumer data, projected that the number of users on social media platforms will reach around 3.02 BILLION users per month by the year 2021. With that in mind, its clear social media has and will continue to, engage most of the...

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