The difference between Copy and Content isn’t exactly apples and oranges—more like oranges and tangerines. We define “Content” as the stuff that websites are made of. Useful information that is crafted to educate or entertain. It needs to have a clear purpose; it needs to represent the brand’s voice; it needs to be a good read.
Copywriting is the art of selling people on an idea, brand or product. The best copy fuses the products and ideology of a brand, along with key SEO words, into a compelling style that motivates and inspires action. The best copy does that without you even noticing it.