search engine optimization (SEO)
There are several crucial stages in the SEO process and they all relate to making sure they work with your business and your goals. Before starting, you need to consider:
- How search engines rank and display content.
- What your customers are searching for.
- How your customers shop for your product or service.
- What your competition is doing.
As you might expect, Optimization is a dynamic process. Search engines are constantly changing the way they operate. So if you’re going to deliver the most relevant results to potential customers, you always have to stay a step ahead of the SEO game.