LIke it or not, Social Media has become the single-most important platform for connecting with and influencing customers. And it’s not too shabby at driving sales either. The power of Social Media in helping you reduce your costs and allowing you to reach mass quantities of people within seconds of posting an ad is undeniable. With over 80% of the U.S. population considered to be active online social media users, it’s critical to have someone managing your Facebook, Instagram, Linkedin and Twitter accounts who knows what the heck they’re doing and above all, won’t get you banned. And, no, that someone should not be your 12-year-old niece.